This is the real concept I sent Berri Organics before picking up my phone. I sent them 3 concept options like this one, they picked this one, and I filmed it.
I've become the mom who flips over everything before it goes in the cart, and this concept follows me doing exactly that in the baby aisle, turning label reading into the story's proof point.
I am that mom who flips over literally everything before it goes in the cart.
Parents don't trust front of package claims at face value, so checking the label builds more trust than a claim alone.
Vindication: trust that is earned, not just claimed.
It shows off the brand's most different claim: the only organic, clinically formulated option in the category.
Closeup on my hands flipping a product over to read the back label, quick and a little playful.
VoiceoverI am that mom who flips over literally everything before it goes in the cart.
On screenthe label flip is not optional 🧐
Closeup on hands, quick cut. This is the visual hook, keep it snappy.
Walking into Whole Foods.
VoiceoverSo obviously the baby aisle takes a while.
Walking shot, light humor in the delivery.
Walking toward the baby aisle.
Voiceover(natural sound)
Follow shot, natural store sound.
Baby aisle wide shot.
VoiceoverRight here.
Wide shot required to establish the aisle.
Closeup on the shelf, Berri Lyte clearly visible.
Hold steady. Required brand shot.
My toddler reaching for and grabbing the product.
VoiceoverShe grabbed it before I even got to it.
Key proof moment, let it breathe before cutting.
I flip the product and read the back label on camera.
VoiceoverBut I still did my thing. USDA Certified Organic, zero artificial anything, 70% less sugar than what is usually in these.
On screenorganic. zero artificial. 70% less sugar.
The signature beat. Hold long enough for the label to be readable.
Product into the cart, small satisfied nod.
VoiceoverPassed.
On screenpassed ✅
Quick and playful.
At home, my toddler drinking it happily.
VoiceoverAnd she actually loves it, which almost never happens.
Candid reaction, let it lead.
Product on the counter, styled but casual.
VoiceoverSo now it is just what we keep around.
Warm, settled tone.
Talking head call to action.
VoiceoverTry Berri Lyte FREE at Whole Foods now! Buy 1, Get 1 FREE for a limited time only, tap my link to claim your FREE offer!
On screen(same line on screen)
The brand's exact wording, delivered clearly and unhurried.
Final offer frame.
On screenFREE at Whole Foods. Buy 1 Get 1 FREE. Link in bio.
Hold for 2 seconds, text legible.
“It was amazing - we LOVED all your concept options and how streamlined your work/content planning is!!”
Berri Organics
hello@elisjanellreid.com